Many artists are never taught how to build a sustainable art career.
They develop extraordinary creative talent — yet rarely learn how to price their work, market their art, or build reliable income.
Business Basics for Artists offers clear, practical guidance for turning creative passion into a sustainable professional career.
Across more than 200 pages**,** this book walks artists step-by-step through the essential systems needed to price, market, and sell creative work.
Designed for artists, art students, artisans, and creative entrepreneurs.
From the authors of Photography Business Basics — recognized as One Of The Best Business Photography Books Of All Time by BookAuthority.
Building on the strategies introduced in their first book — now adopted by libraries and school programs across the United States — including The New York Film Academy — Business Basics for Artists offers a practical companion for artists of all mediums.
This book is ideal for:
- emerging artists building their creative career
- art students entering the professional world
- independent creative professionals seeking concise business guidance
Written in a friendly, conversational tone, this book offers step-by-step support using an innovative work-back approach that breaks complex business concepts into manageable, actionable steps — designed specifically for creative minds.
You'll learn how to:
- Price your artwork confidently while bringing in the income you need
- Build a simple marketing system that attracts clients and collectors
- Use modern SEO techniques and discover the only metric that matters
- Deliver an exceptional client experience that leads to repeat business and referrals
- Create a long-term career strategy as a creative professional
If you feel overwhelmed — or simply want to strengthen the business side of your creative career — Business Basics for Artists offers a clear, grounded path forward.
A practical guide designed to save you months (or even years) of trial and error.
Artists around the world are discovering that creative success becomes far more achievable when the business side of art is approached with clarity and structure.
Business Basics for Artists provides exactly that foundation.
Start building a creative career that supports your life — and empowers your artistic vision for years to come.
Also available: Business Basics for Artists on the Spectrum — an accessible edition designed for readers who prefer structured guidance on how to price, market and sell creative work.
