‘Fascinating and highly relevant. Chander’s book is valuable inspiration, particularly for anyone concerned with how we can boost growth and productivity, on which so much of society depends. Conventional economics assume that markets (and, by definition, those people who operate within them) are rational, moving quickly to optimise returns. In reality, businesses often aren’t rational. They’re full of inertia born out of the tensions between the short and long term and the way rewards are assessed and distributed. Many business leaders have good strategic instinct but transmission to results is often compromised by failure to overcome the inertia that stands in the way of changing a business model. Chander’s work addresses this reality head on with a rich analysis of how business model innovation is key to successful execution of strategy.’ Sir Charlie Mayfield, Chairman of Be the Business, former Chairman of the John Lewis Partnership, and member of the Industrial Strategy Council