Lynn Guerin serves as the CEO of the John R. Wooden Course LLC and is the President and “Head Coach” of his family-owned coaching, training, and performance development firm, Guerin Marketing Services located in Temecula, California. His mission: “To make a powerful impact on the businesses we serve and the lives we touch; To help our clients and our team become the best they are capable of becoming in the marketplace and in life."

Jason M. Lavin is a coach, speaker, and CEO with more than 20 years of experience enhancing the performance of individuals, teams, and organizations. Jason helps leaders and companies in various stages. He adapts his coaching process to the behavior and culture of each organization. He helps organizations with their mission, vision, values and why and helps leaders identify their leadership strengths. Leveraging The Pyramid of Success, Jason has coached young youth sports teams to Fortune 100 companies.

Jim Eber is a veteran marketing writer and collaborator specializing in business and food. He has worked with many new and established authors on projects and served as writer on the best-selling The Mirror Test: Is Your Business Really Breathing? He lives in Worcester, MA.