In this timely and engaging book, Dr Francesca Sobande provides a compelling account of the commercialisation of care in the wake of the COVID-19 crisis. With attention given to the impact of the virus on intersectional identities, such as race (and white supremacist capitalism), disability justice (and ableism), class (and working-class oppression), Sobande makes visible the rife contradictions that underpin brand activity during the pandemic.

Central to Sobande's work is a critique of contemporary neoliberal capitalism as well as brand activism (noted by Sobande as an 'oxymoron'), which was present long before the arrival of the pandemic but heightened during this period of (inter)national crisis and trauma. To achieve these ends, she draws on her own personal reflections as well as, popular cultural texts, advertising campaigns, and government initiatives; demonstrating the politics that underpin them all.

This work is a must-read for those interested in the racialised capitalism at play during (and beyond) the COVID-19 crisis, as well as for those committed to making a kinder, more compassionate, and more comfortable world for all.