Maria Palazzo (PhD, AFHEA, FHEA, MSc (Honours), MA, BA (Honours)) is an associate professor at Universitas Mercatorum, Rome, Italy. She was a former research fellow at the Department of Political and Communication Studies, University of Salerno (Italy), a lecturer at the University of Bedfordshire, School of Business (London, Luton, UK), a visiting scholar at the University of Granada (Granada, Spain) and a visiting lecturer at the Universidad del Norte, Escuela de Negocios (Barranquilla, Colombia). Her articles have been published in theCorporate Social Responsibility and Environmental Management,International Journal of Hospitality Management,Qualitative Market Research: An International Journal,Journal of Business-to-Business Marketing,Journal of Brand Managementand in other academic outlets.

Pantea Foroudi (PhD, SFHEA, MSc (Honours, MA, BA (Honours)) is the business manager and solution architect at Foroudi Consultancy, as well as a member of Brunel University, London. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach with a particular focus on the concept of customer perception and its effect on corporate brand identity, design and sustainable development goals (SDGs). Pantea has published widely in international academic journals, such as theBritish Journal of Management,Journal of Business Research,European Journal of Marketingand so on. She is the associate/senior editor of theInternational Journal of Hospitality Management,Journal of Business Research,International Journal of Hospitality Management,International Journal of Management Reviews,International Journal of Contemporary Hospitality Managementand more.