"Janice has a way of covering quite a complex topic in a straight forward, sometimes humorous, no-nonsense and no hype manner that takes you through a logical and step by step thought process to go through when setting up your website. I especially enjoyed the section on the '10 Essential Ingredients Every Website Needs' - I wished I had this when I was setting up my website - it's pure gold dust as Janice explains exactly how to make your website pop out to the exact people who are looking for you and what you have to offer. I used to think that my target audience was 'everyone' but Janice teaches you through helpful worksheets how easy and important it is to hone in on your ideal customer or client and how to make them actually want to buy from you without them feeling they are being 'sold' to! This one section on its own is worth much more than the cost of the book!" Nicky Price, U.K. "I highly recommend this book. It's not a technically oriented piece, but a well-written guide that lays out the basics of developing a website, and how to tie it together to market your business. This is a very thorough starting point outlining how a business owner can fully utilize their website to help maximize the potential of that business, and how to put together a workable plan to achieve that goal. I'm reading Cracking the Website Code a second time to be certain I don't miss any of the gems it contains. Really good stuff!" Amazon Customer Review "I absolutely love this book! I have had an unfinished website on Host Gator for one year. It is up for renewal and I was contemplating letting it go. This book changed my decision! I'm keeping it and using the steps in this book to create the website that I need. Thank you Janice!" P.Bottino