Culture Rules is a clarion call for leaders around the world. The pandemic has magnified the essential role that culture plays in an organization's health, vitality, and sustainability—some passed the test with flying colors while others are seeing with fresh eyes, deeply rooted issues and challenges within their culture. After completing a global study with over 5,000 participants from ten countries, Mark Miller and his team have exposed the most predominant fissures and their fixes. Culture Rules showcases leaders and organizations who are building strong, enduring cultures. Most important, this book is not just another compilation of case studies. Culture Rules makes the case for why leaders should invest their time and energy on building culture and gives them three simple, actionable rules they must play by if they want to stay in the game and win! These rules and their accompanying best practices enable leaders to: clarify and communicate the organization's cultural aspirations, reinforce the aspiration through their daily activities, and maintain relevance and vitality by constantly enhancing their culture. When leaders play by these rules, their actions become more strategic and productive while giving their organization a huge gift—a place where untapped potential is released and transformed into performance.