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Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator

George Lois
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Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator

George Lois
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  • Date de publication : Mar 12, 2012
  • Langue : anglais
  • Nombre de pages : 176
  • Éditeur : Phaidon Press
  • ISBN : 9780714863481
  • Dimensions : 4.75" W x 0.5" L x 7.0" H
George Lois is the original Mad Man, the legendary Mr Big Idea and an acclaimed cultural provocateur who has profoundly changed the marketing and cultural world with his unique and inspirational cultural reasoning. Born in New York City in 1931, Lois studied at Pratt Institute in Brooklyn before setting off for Madison Avenue in the early 1950s, eventually joining Doyle Dane Bernbach in 1958. He went on to form four seminal New York advertising agencies and was a pioneer of the landmark Creative Revolution in American Advertising in the 1960s. Famous for his iconic Esquire covers from the 1960s and 70s, Lois has written nine books, including Phaidon’s $ellebrity in 2003, and won a plethora of awards. He lives in New York with his wife Rosie and continues to work as a marketing and creative entrepreneur.

'George Lois doesn't need advice. But the designer for whom legendary ad man is practically a Homeric epithet has loads to share in Damn Good Advice (for people with talent!), a slim, fast-paced collection.' – Print Magazine

'George Lois's brain is an interesting place ... Get inspired gentlemen.' – Urban Daddy Kempt

'Put Damn Good Advice on your coffee table and thumb through it daily for some insight on how to make your work and world better.' – Selectism

'It's an entertaining read, even for people outside the creative business.' – New York Times

'In the meantime, my best (damn) advice to all you creative people out there (and if you're livin' this means you) is to pick up your very own copy of Georges' Damn Good Advice - a bargain at thrice the price – and read it (and re-read it) to tatters. We all need our heroes.' – GQ

'This ad man is Mad man.' – New York Post

'An Innovation Bible ... A must-have spine stiffener for artists and entrepreneurs alike.' – Huffington Post

'George Lois offers indispensable lessons, practical advice, facts, anecdotes, and inspiration for all those looking to succeed in life, business, and creativity.' – NPR's Morning Edition

'An irreverent, playful, genuinely useful set of rules to live by for aspiring creatives.' – Details

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