Entrepreneurship Minus 101
By Trevor K. Whittaker
In Entrepreneurship Minus 101, Trevor K. Whittaker breaks down the real-world principles behind building a business from the ground up—without the hype or the fluff. Drawing from decades of entrepreneurial and sales experience, he reveals what truly drives success: passion, optimism, attitude, self-image, values, goal setting, loyalty, and the art of listening.
This is not another textbook or theory manual. It's a simple, practical, and experience-driven guide for anyone serious about taking control of their professional journey. Whether you're starting your first venture, rebuilding after a setback, or developing the mindset to lead effectively, this book helps you reconnect with the fundamentals that create sustainable success.