The first volume of Excellence in Fundraising in Canada edited by Guy Mallabone and published in 2011 has become our all-time Best Seller. Adopted as a text by a number of Canadian academic institutions, it delivers over 400 years of combined fundraising experience through the expertise of 22 of Canada's most respected fundraising professionals. Now Volume 2 of Excellence in Fundraising in Canada completes the picture with an additional 18 chapters from more respected Canadian fundraising professionals, again edited by Guy Mallabone. History of Fundraising in Canada - Patricia Hardy HR in Fundraising -Tim McConnell Small Shops - Ligia Pena Measuring Performance - Karen Van Sacker Organizational Culture - Kelly Morris and Andrea Morris Diversity in Fundraising -Krishan Mehta and Deborah Greenfield Advocacy -Christopher F. Holz Telemarketing - Dan Abraham International Fundraising -Cathy Daminato Charitable Gaming -Ted Garrard Sponsorship - Brent Barootes Creative in Fundraising - John VanDuzer Communication Strategies with Major Gift Donors - Anne Melanson Social Fundraising - James Howe Philanthropic Naming - Vincent E. Duckworth Entrepreneurial Fundraising - Kathryn Babcock Grant Writing - Rob Peacock The Charity in Business - John Baker and John Pepin The 'definitive resource' for Canadian fundraisers, both volumes of Excellence will inevitably find their way onto the bookshelves of thousands of Canadian fundraisers, from old hands with decades of time in the trenches to raw recruits looking to social media to transform our world.