"If you think your customer’s home buying experience ends with the signing of the sales contract—think again." To be a successful full-service home builder in today’s market you must offer more than just a well-built home—you must give your customers the opportunity to design a home that suits their individual tastes and lifestyles. By offering a range of options and upgrades, you can do just that. The design phase is your best opportunity to make a lasting impression and ensure that your buyers will favorably remember their experience with your company. In Option Selling for Profit, authors Gullo and Rinaldi share their hands-on understanding of high-powered selling in the ever-expanding market of options for new homes. With this book you will learn how to • * create an option sales program that motivates customers to buy • * capitalize on your options and upgrades program to increase your bottom line • * empower your sales team with the tools they need to succeed • * cultivate loyal customers • * deliver outstanding customer service • * implement a profitable design program no matter the size of your company Option Selling for Profit gives you access to a Web page with 19 downloadable tools that you can customize to suit your specific needs. “From pricing to sales presentation, this book will help you learn how to sell options and increase your bottom line.” --S. Robert August, President, S. Robert August & Company, Inc., and President, Institute of Residential Marketing Option Selling for Profit: The Builder's Guide to Generating Design Center Revenue and Profit Kindle Edition is also available on Amazon.com. You can start reading this book immediately on your iPad, Kindle, or smartphone (iPhone, Blackberry, or Android), or on your desktop by simply downloading Amazon’s Kindle.