Should we spend scarce time, knowledge and other resources inside an organisation or outside? The answer to this question determines whether an organisation prospers or perishes. This is true for all organisations, be it business, NGOs, the government and even individuals. This book addresses this question in the ‘ outside-in management’ approach recommended in it. When we look outside, change is the predominant phenomenon. Management of change determines to a large extent whether we succeed or falter. We cannot profit from change unless we know how to recognise it, analyze it, create it and proactively make changes and innovations and introduce them in the market. Such a business analysis coupled with appropriate strategies, resources and actions will open a mine of opportunities. Outside-in Management: The New Age Funda of Wealth Creation steers you through such complex issues in a simple style. The book will help you find answers to momentous questions and open up a treasure trove of opportunities for you. The book suggests exercises at the end of the chapters that can be used for executive training and changing their attitudes.