“Using brain science, Cron busts the myths of good writing to help you find the real story behind all that plot and metaphor.”—The Writer

“In [Cron's] new book, Story Genius, she picks up the . . . theme . . . that a protagonist’s internal struggle makes the story work, and offers step-by-step advice on how to exploit this truth about neuroscience for richer, deeper, better first drafts. . . . Cron provides exercises and examples to keep writers on track, always highlighting the fact that emotions engage the brain faster than anything else. . . . The concepts are easy to understand and they are certainly important. Even if you can’t go on a retreat, you should try to find time to do the exercises for your own blueprint.”—Psychology Today

“It’s a simple question: 'How do you write an effective, engaging story?' Ask Lisa Cron. An accomplished author and story coach, she has just published her second book, Story Genius. A manual of sorts, it teaches cognitive storytelling strategies and uses actual brain science to help make its readers into better writers.”—Creative Screenwriting

“Cron, author of Wired for Story, proposes this new book as the answer to the question, What’s the biggest mistake writers make? She uses psychology and other sciences to explain what makes an utterly compelling story and how to write one. . . . Novice writers looking for a step-by-step guide to how to build—or fix—their novel might find a lot of useful information in here.”—Publishers Weekly

“Lost in the quagmire of trying to write a novel? Well, forget everything you've ever been told about story, because chances are, it's totally wrong. So where to turn? Story guru Cron not only gives you the skinny on why and how stories work (and why and how we respond to them), she also shows you how to craft a novel step by step, working with author Jenny Nash from the germ of an idea to a living, breathing story. I'd never consider writing a novel without Lisa's input, and neither should you.”—Caroline Leavitt, New York Times best-selling author of Is This Tomorrow and Pictures of You