★ "Told in the first person, the boy's narrative features evocative language that conveys his experiences as he takes in the sights, smells, and temptations of the shops. . . . Simple illustrations brimming with eye-catching details are stylistically reminiscent of Uri Shulevitz with a dash of Tomie dePaola. The classic, subdued palette perfectly complements the boy's journey. . . A satisfyingly—and deceptively—simple tale about sincere pleasures in hectic times."—Kirkus Reviews, Starred Review

"[A] wonderful story. . . The busy illustrations. . . feature fine but imprecise line work that give a childlike quality to scenes sure to resonate with young readers. . . . A lovely reflection on happiness." —Booklist

"Kitamura 's art warms us like the red scarf on a cheerful boy, a smile stretching ear to ear." —The New York Times