This original and engaging book investigates American television viewing habits as a distinct cultural form. Based on an empirical study of the day-to-day use of television by working people, it develops a unique theoretical approach integrating cultural sociology, postmodernism and the literature of media effects to explore the way in which people give meaning to their viewing practices. Accessibly written and at the cutting edge of cultural studies and television research, this book is essential reading for students and academics in cultural studies, television research, media and communication studies.