UnBrand and win big by doing what’s right.
UnBranding is an actionable love letter to the cornerstones of good business practices, and the many ways innovation can refresh and enhance your business. In one hundred morsel-sized case studies, you’ll get an insider’s look at how major industry influencers stay focused on what matters in the fast-paced race to disruption. Learn why logos don’t matter, get your newsjacking kicks, fight for your rights, inspire work-life zen, uncover how pizza saves lives, and provide a healthy dose of levity, even when things go up in flames. While there still isn’t an app to fix poor customer service, inferior products, and a bad brand reputation, UnBranding offers inspiring solutions to lead your company to the top. The stories inside will empower you to make every important business decision with confidence.