In a world where likes equal power and the supernatural lurks behind every viral trend, one accidental summoning will rewrite the rules of magic forever.
Reed was just another broke college student trying to make it big on social media—until his "fake" demonic ritual using discount ramen and a meme grimoire actually worked. Now he's bound to Zyx, a snarky digital demon whose powers grow with every like, share, and follow.
As Reed's TikTok fame explodes overnight, he discovers the terrifying truth: in the age of social media, magic has evolved. Each viral milestone unlocks new supernatural abilities, but at a devastating cost to his soul. When hexes on professors and online trolls rack up millions of views, Reed finds himself caught between competing forces: a genuine tarot reader warning him of the dangers, a mysterious tech cult offering wealth beyond imagination, and thirty million followers whose collective consciousness forms a reality-bending hive mind.