"This is a well-written book, easy to read. Highly relevant to the course I am teaching. This book is recommended to students along with Design Management by Kathryn Best." --Eun-Kyong Baek, De Montfort University, UK

"Highly relevant and stimulating for MA Design Strategy students." --Ray Holland, Brunel University, UK

"One of the real appeals of this and other texts in the series is the appeal of the books' layout ... Product examples are refreshingly different from many of the usual examples cited in design-related journals." --Miles Park, University of South Wales, Australia

"It will definitely be used for future lectures on the Masters course, 'MA Design Practice and Management'. Easy to read and visually pleasing." --Dorothy Evans, Glasgow Caledonian University, UK