This textbook is ideal for undergraduate students to engage with the essential principles for designing and managing visitor attractions. Real-world examples from theme parks to luxury eco-resorts and cultural museums will allow for students to apply theory to practice and examine the critical questions, challenges and opportunities impacting the global tourism industry today.

In ten chapters,Visitor Attractions Managementconsiders:
- The various types of visitor attractions and how to craft unforgettable experiences for visitors
- The key components of attraction operations, including service quality and risk management
- Branding and promotion strategies to market attractions and experiences to visitors
- Emerging technology trends and innovative entrepreneurial ventures
- Current issues and debates within tourism management, such as how can visitor attractions be sustainable, inclusive, accessible and decolonized

With in-text learning features - learning outcomes, scenario planning activities, research tasks, critical debate questions, definitions of key terms and interviews with attractions management professionals - this textbook prepares students to work in tourism. Real-world examples are from destinations such as Petra and Venice, theme parks and resorts including Alton Towers, Six Flags Cedar Point and Walt Disney World, and emerging digital attractions like the Terracotta Warriors AR Experience in China. Additional online resources include PowerPoint lecturer slides, lecturer guide, activity templates, multiple-choice questions, videos and regularly updated global real-world examples.