"Voices for Transgender Equality is a riveting, on-the-ground account of an activist organization fighting to shape the narrative around trans people's rights. Even a group at the top of its media game must rely on a combination of careful strategizing and crisis response to deal with the challenges of a media system in which national news can be made by an erratic president, a few media influencers, or a local story planted by a countermovement. In the rare book that speaks both to scholars and activists, TJ Billard deftly shows what the interpenetration of mass media, social media, and everyday conversation means for contemporary social movements. Voices for Transgender Equality should change the way we think about the public sphere." --Francesca Polletta, author of It Was Like a Fever: Storytelling in Protest and Politics"When you read this book, so much of the prior research on media and social movements will feel one-dimensional and stale. TJ Billard deftly illustrates how a new conceptual framework-'the politics of flows'-can make sense of how today's social movements fuse media logics to integrate elite-centric promotion, digital coordination, local media action, and everyday interpersonal narratives of change. Written in a way that puts you inside the key moments when activists make decisions about which media to prioritize for their campaigns, this is an exciting and compelling account of just how much has changed in the world of political mobilization over the last decade." --Andrew Chadwick, author of The Hybrid Media System: Politics and Power"Embedded within one of the most prominent transgender institutions in the US, TJ Billard offers a meticulous account of the multi-front communication efforts necessary to shift politics in the contemporary public sphere. Integrating analysis of local and community media, social networks, and organizational media relations, this book provides a new model for understanding media systems and the flows of activist messaging." --Sarah Jackson, author of Hashtag Activism: Networks of Race and Gender Justice"TJ Billard's Voices for Transgender Equality issues an urgent call for social movements (and the scholars who study them) to adapt their political communications to the hybridized and complex contemporary media environment. Examining flows in networked communications, ranging from mass media to community media to social media to social networks and beyond, Billard expertly traces the implications of networked media for social movements generally and the transgender rights movement specifically in this must-read book." --Jennifer Earl, author of Digitally Enabled Social Change"In Voices for Transgender Equality, TJ Billard has produced the kind of social analysis we urgently need: empirical, pragmatic, and, most importantly, centered on the material lives of transgender people. Among the leading lights in a new generation of scholars, Billard's contribution augurs well for the future of transgender studies." --Paisley Currah, author of Sex Is as Sex Does: Governing Transgender Identity and founding editor of TSQ: Transgender Studies Quarterly