For anyone aiming to build a brand, there is nothing that screams legitimacy like having a book.
A brand defines YOU and YOUR business. This means that YOU must have something that sets you apart from the competition.
EVERYONE has a resume.
The majority of entrepreneurs own a business card.
But only 0.01% of the world have published a book.
In this book, Kyle identifies a number of businessmen and women who have used their books to build their brands.
He also goes through a list of 20 reasons why a book is 'The Better Business Card' and how you can make your book work for you to gain clients and build trust in your brand.
A book does three things for the author before it's even opened:
- It portrays the author as Knowledgeable.
- It portrays the author as someone who can Communicate that knowledge.
- It portrays the author as someone who is Passionate enough about their niche to actually write about it.
For anyone who claims to be a leader, a businessman, an entrepreneur, a speaker, or a coach - A book is that thing you've been missing!
Find me on LinkedIn or Facebook as Kyle Jantjies Author if you're looking for a Writing Coach
