Become a better crisis leader while equipping yourself with the tools for every day transformative leadership Managing crisis well is at the very heart of good leadership. Here, the team from the National Preparedness Leadership Initiative at Harvard University draws on a deep well of research as well as their experience working with leaders to respond to crisis events of all kinds, from terrorist attacks to the COVID-19 pandemic, to more everyday crises like a product recall or media controversy that can hit corporate operations, risking terrible PR and outrage from customers.  You're It distills the wisdom the NPLI have gained from observing the way the most effective leaders take charge of situations with real confidence, marshal and connect different networks together, and bring their organizations, cities, and countries out through the other side of crisis into recovery. It is an essential book for anyone potentially facing a crisis or a wrenching change.